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Childs, Michelle L. and Jin, Byoungho, "Effective Fashion Brand Extensions: The Impact of Limited Edition and Perceived Fit on Consumers'Urgency to Buy and Brand Dilution (Doctoral - 2nd place)" ().International Textile and Apparel Association (ITAA) Annual Conference Proceedings.
Strategies for Luxury Fashion Brands' Targeting the Young Audience: How to Link Celebrity Endorsements and Brand Extensions with Social Media: /ch The purpose of this chapter is to analyse luxury fashion brands' interactions with consumers, especially on social media. In this sense, we firstly propose a.
InRoux went a step further, expanding the study on the impact of brand extensions on a luxury fashion brand’s confidence, prestige and desirability balanced by the use of consumers’ knowledge level. The ultimate guide to Hair Extensions!
Everything related to hair extensions including the history, pros & cons, prices, business, styles, types & terms.
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Founded inthe Vancouver, British Columbia-based maker.Brand extensions in fashion